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  公式動画＆関連する動画 [Unilever launches two new variants for Wonder Wash | Unilever]

  UL
Wonder Wash short-cycle laundry detergent is Unilever’s biggest and fastest-growing home care innovation. And we’ve now added two new variants to the range: Dazzling Whites for brilliant brightness and Sensitive for skin-kind care. Wonder Wash is the biggest disruptor in the laundry category for decades, responding to an insight that around 80% of consumers in key global markets use the quick cycle setting on their washing machine at least once a week. It has contributed to Dirt Is Good (also known as OMO, Persil, Surf Excel, Breeze, Rinso, Ala and Skip) becoming the No.1 brand in liquid detergents in the UK, France and Turkiye. This is partly down to attracting new consumers to the brand, including pre-family households, Gen X and empty nesters. Discover more: https://www.unilever.com/news/news-search/2025/the-success-of-wonder-wash-our-biggest-home-care-launch/ #UnileverInnovation
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