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  公式動画＆関連する動画 [How we’re using probiotics to transform home cleaning | Unilever]

  UL
70% of home care consumers want products to last longer so they don't have to clean so often. And 45% want non-toxic ingredients. Those consumer insights helped inspire the development of Cif Infinite Clean, which uses cutting-edge microbiome technology and probiotics to naturally keep surfaces clean long after application. Cif Assistant Brand Manager Pavlina explains how the team combined science-led innovation with distinct packaging and unique fragrances to create a superior cleaning experience. The launch campaign – which involved 10,000 nano influencers – racked up 17 million views and a 98% recommendation rate. Breakthrough science + premium aesthetics + cultural relevance = Desire at Scale in action. Read more: https://www.unilever.com/news/news-search/2025/how-were-using-probiotics-to-transform-home-cleaning/ #UnileverInnovation
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