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公式動画＆関連する動画 [Vaseline leverages social-first design in new premium lip care range | Unilever]
Vaseline has elevated everyday lip care into one of beauty’s most talked-about launches on TikTok with its new Gluta-Hya Lip Serum Gloss.
Science-led ingredients such as glutathione and hyaluronic acid provide serum grade care.
And its new metallic finish premium packaging is designed to look good in consumer’s hands, on-screen and for #InMyBag posts.
By ensuring Vaseline Gluta-Hya’s social performance delivers as strong an impact as its physical use, the brand continues to drive its premiumisation strategy. And it’s successfully tapped into one of beauty’s most culturally charged and emotionally expressive categories to win Gen Z sales and deliver desire at scale.
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