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公式動画＆関連する動画 [How Rexona built desire at scale at FIFA World Cup 2026™| Unilever]
As an Official Personal Care Sponsor of the FIFA World Cup 2026™ Rexona didn't just sponsor the event it used the tournament's highest-pressure moments to bring its promise, "It Won't Ever Let You Down," to life in ways football fans instantly understood.
From logo placement beneath the armpit of every Fourth Official's shirt and on viral substitution boards, to the Rexona Sweat Club at Unilever's House of Fresh™ in New York, where creators accessed football legends and generated content reaching 37 million people, to giant Rexona cans serving as gathering points at the stadiums and FIFA Fan Festivals in Miami and Dallas.
Every activation reinforced the brand promise, driving cultural relevance, embedding the world's No.1 deodorant brand in the minds of football fans and consumers, and driving growth and desire at scale.
Maria Pilar Pereira, Senior Global Brand Manager for Rexona, shares more in this video.
#UnileverNews #UnileverBrands #UnileverPCXFIFAWorldCup #FreshForTheGame
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