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公式動画＆関連する動画 [Unilever x Google Cloud turn connected data into business growth | Unilever]
Unilever has partnered with Google Cloud to speed the deployment of AI across its value chain.
The aim is to leverage connected data and smart insights from our global functions and divisions to be the source of business intelligence and growth.
Unilever’s key marketing, technology and operational leads explain how Google Cloud provides the digital backbone to drive digital transformation and business growth.
Chief Marketing Officer for Beauty & Wellbeing, Leandro Barreto explains how AI and smart data can deliver personalised consumer insights to drive desire at scale.
Chief Digital and Technology Officer Sam Kini discusses how AI can supercharge demand generation and build stronger relationships with our retailers.
And Global AI Strategy Lead, Daphne Coates talks us through Google Cloud and Unilever’s co-creation of an agentic AI procurement tool that brings together multiple agents in one interface to ensure smarter, faster sourcing decisions in minutes.
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