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公式動画＆関連する動画 [Axe celebrates fans smelling their best when looking their worst | Unilever]
As an Official Sponsor of the FIFA World Cup 2026™, Axe’s new campaign embeds the brand in fan culture.
The brand celebrates football fandom, connecting with consumers through humour and the power of fragrance and the notion that you can still smell your best, while looking your worst when using Axe.
In Germany, a guy watches a game dressed as a giant sausage. In Mexico, a fan boards a plane in a homemade golden trophy costume. Meanwhile an England supporter in full body paint accidently proposes to a woman he’s just met after she’s captivated by his scent.
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