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公式動画＆関連する動画 [How desire is driving growth for our Personal care Business | Unilever]
Unilever is transforming its approach to marketing, driving Desire at Scale by embedding brands in culture and sparking social-first demand generation.
The approach is already leading to growth for Personal Care Power Brands such as Dove, Dove Men+Care, Rexona, Axe and Lux. It’s part of our strategy to elevate everyday products into premium brand experiences that create moments of delight.
What is ‘Desire at Scale’?
We’re building brands that people truly want, not just buy – elevating desirability through bold creativity, social-first engagement and our SASSY model of Superior science, Aesthetics, Sensorials, Said by others and Young-spirited. It’s how we turn cultural relevance into growth at scale.
Discover more:
https://www.unilever.com/news/news-search/2025/unilevers-personal-care-business-growth-desire-and-premium-brand-experiences/
#UnileverInsights
#DesireAtScale
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