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公式動画&関連する動画 [Visa Intelligent Commerce: Building Trust for the Future of Agentic Commerce]
AI is changing how people shop.
What starts as a simple prompt like “find me the best flight,” “reorder my household essentials,” or “book a hotel within my budget” is quickly becoming something much bigger: AI agents that can search, compare, decide, and transact on behalf of consumers.
That shift is creating an entirely new commerce model: agentic commerce.
But for agentic commerce to scale, innovation alone is not enough. Trust has to come first.
Consumers need confidence that AI agents are acting within their instructions. Merchants need assurance that transactions are legitimate. Issuers need visibility into intent, identity, and authorization. The broader ecosystem needs interoperable standards that make secure commerce possible at global scale.
That’s where Visa Intelligent Commerce comes in.
Visa Intelligent Commerce is helping shape the infrastructure for trusted agent-driven payments and commerce experiences, enabling the ecosystem to move from experimentation to real-world scale.
In this video, you’ll see how agentic commerce is evolving and why trust, standards, and interoperability matter more than ever.
Key themes explored:
• How AI agents are transforming digital shopping and payments
• Why agentic commerce requires new trust frameworks
• The importance of tokenization, authentication, and authorization controls
• How ecosystem collaboration helps enable interoperability
• Why merchants, issuers, developers, and platforms all play a role
• How Visa Intelligent Commerce helps power secure AI-driven commerce experiences
As commerce becomes increasingly autonomous, preserving consumer control remains essential.
That means:
✔ Clear authorization
✔ Secure credential handling
✔ Fraud mitigation and risk visibility
✔ Ecosystem interoperability
✔ Trusted transaction execution
Visa has spent decades building the infrastructure that helps commerce move securely around the world. As AI reshapes buying behavior, those same trust principles become even more important.
The future of commerce will not be defined by AI alone.
It will be defined by how securely, responsibly, and collaboratively the ecosystem builds around it.
Learn more about Visa Intelligent Commerce and the future of agentic commerce.
#Visa #VisaIntelligentCommerce #AgenticCommerce #AICommerce #DigitalPayments #Fintech #ArtificialIntelligence #Ecommerce #PaymentsInnovation #Tokenization #CommerceInnovation #AIShopping #TrustInAI #PaymentSecurity #FintechInnovation
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