Welcome back to Part 2 of Visa CMO Frank Cooper III’s conversation with Hip-Hop icon LL COOL J, featured in a very special episode of Frankly Speaking. This episode explores what it takes to succeed at the highest level in rap, film, and television for over four decades. The insights shared are broadly applicable—whether you work in finance, marketing, sports, or any other field—offering valuable lessons for anyone striving to move forward in life and become the person they aspire to be. 00:00 – 00:22 – Intro 00:22 – 03:47 – How to adapt to change and level up 03:47 – 06:55 – Strength in vulnerability 06:55 – 09:43 – Coming up with the term GOAT 09:43 – 12:13 – What’s next 12:13 – 14:03 – Supporting timeless art 14:03 – 17:00 – How art becomes timeless 17:00 – 19:11 – Rock the Bells 19:11 – 20:42 – What brands get wrong 20:42 – 24:14 – Taking calculated risks 24:14 – 27:42 – Creating space for innovation 27:42 – 29:04 – Trusting your intuition 29:04 – 32:53 – Giving back and sharing your gift Check out Part 1 here: https://www.youtube.com/watch?v=uLeWtYpn3go Follow Frank Cooper III: LinkedIn: (link: https://www.linkedin.com/in/frank-cooper-iii-0501a66/) Twitter: (link: https://x.com/f3cooper) Follow LL COOL J: Instagram: (link: https://www.instagram.com/llcoolj/) Twitter: (link: https://x.com/llcoolj) Facebook: (link: https://www.facebook.com/LLCOOLJ/) TikTok: (link: https://www.tiktok.com/@llcoolj) Rock The Bells: (link: https://rockthebells.com)

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