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公式動画＆関連する動画 [LA comedian lands new gigs and fans with free 1:1 coaching from Digital Ready]
Del Harrison radiates talent. But the comedian, singer, actress and voiceover artist needed help to market herself in the crowded Los Angeles entertainment industry. That’s what led her to Verizon Small Business Digital Ready — and a mentor-mentee relationship that would prove to be pivotal for her career.
Through the portal, Harrison connected with Alicia Falcone, aka her “marketing guru.” Falcone’s data-driven approach to online content helped Harrison hone in on who her audience is and what resonates with them. “Alicia is a factual, analytical person,” Harrison says. “She is like, ‘The numbers say your fans don't like this.’ You need that as an artist and business owner.”
Through the Digital Ready courses and coaching, Harrison found great success:
1. Doubled followers: Harrison says her online followers have more than doubled — from about 9,000 to over 20,000 — in the six months since she started biweekly meetings with Falcone.
2. More gigs: Harrison says she’s booked at least $10,000 worth of new gigs including acting and voiceover roles.
3. Viral video: A comedy video she created on Alicia’s advice that incorporates her “Never Give Up” song has racked up more than a million views.
4. More music fans: Harrison says she has seen a 36% increase in the number of times her songs are streamed online.
5. A new digital strategy: Harrison redesigned her website and implemented SEO, keyword and other strategies to reach new potential fans.
“My experience with the Verizon Small Businesses Digital Ready Program has been out of sight,” Harrison says. “To be able to log in every week, do a session with a top-notch marketing pro for free is top-tier value for a small business like myself.”
Verizon Small Business Digital Ready is part of Verizon’s goal to support 1 million small businesses by 2030 with the resources to thrive in the digital economy. Visit CitizenVerizon.com to learn more about the company’s responsible business efforts. To sign up for Verizon Small Business Digital Ready, visit verizon.com/smallbusinessdigitalready. An individual user's experience may vary and results are not guaranteed.
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