Natasha Broxton, CEO of Select Auto Parts & Sales, had been successfully running her automotive recycling company for years when she realized she had a problem. “I would get people that would come through the door,” she explains. “We’d been open five years and they’d say, ‘Oh my gosh, we didn’t even know that you were here.’” The customers were thrilled to find Broxton’s warehouse of recycled auto parts. But Broxton realized that she needed help in order to get her facility — one of the only Black-owned, woman-owned businesses of its type — on the map. Broxton sought out the free resources available from Verizon Small Business Digital Ready to improve her business acumen. She took over 50 courses total on topics such as email marketing strategies, branding, and financial literacy. The 1:1 live events, which allow small business owners to meet with experts for feedback, were especially beneficial, Broxton says — particularly a session where she received individualized analysis of her website. All in all, Broxton has seen revenue increase 20% each year in the three years since she started the Verizon program. Sharing the skills she’s learned from the program is now a highlight of her work, Broxton says. “One favorite part of my day is being able to bring the knowledge and experience that I have — anything that’s going to help us succeed as a company, just being able to present that to the team.” Broxton says. “I love just sharing my knowledge.” Verizon Small Business Digital Ready is part of Verizon’s goal to support 1 million small businesses by 2030 with the free resources to succeed in the digital economy. Visit CitizenVerizon.com to learn more about the company’s responsible business efforts. To sign up for Digital Ready, visit digitalready.verizonwireless.com. An individual user's experience may vary and results are not guaranteed.

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