Judi Henderson has “always been curious about the next, newest thing.” That’s how she found herself buying a single mannequin in 1999 for an art project — and ended up an entrepreneur. Henderson, 69, is the owner of Mannequin Madness, a thriving mannequin sales, rental and recycling business in Oakland, California. The business has grown thanks in part to her willingness to keep learning about new technology, from digital marketing and social media to practical AI tools for small businesses. Verizon’s free skill-development programs have helped her build those skills and put them to work in her business. How Judi is using AI for her small business Social media: In Verizon’s free online courses, Henderson learned how to identify the most strategic platforms, saving her time and marketing dollars. AI for content: Henderson uses AI tools to generate images for her website and help create content for her blog. AI for tasks: She also uses AI to respond to customers, automate tasks and prepare for vendor meetings. She estimates this gives her 20% more time in productivity alone. Coaching and reviews with experts: Henderson takes advantage of Verizon’s expert coaching, both live and online. She appreciates the diversity of people taking part. As the retail landscape changes, Henderson is dedicated to changing with it. “AI [feels] like a whole new world, and I like that it gets me excited,” she says. “I feel like I could be on the cutting edge of something and that is appealing to me.” “I’m amazed that something that’s free has so much value,” Henderson says. “Verizon gives us the tools we need, making sure small businesses are not left behind.” Discover free AI courses (https://digitalready.verizonwireless.com/results/ai?) and resources designed to help small-business owners put AI to work. An individual user's experience may vary and results are not guaranteed.

 923      14