The market has an insatiable appetite for data. There’s a common myth that cutting back on reporting saves time. The reality? Your objective is to find more investors, not fewer—and investors never ask for less information. In this clip, Mike Rost, Workiva SVP & Chief Strategy Officer, discusses why sophisticated IR teams are doubling down on disclosure. If you want to expand your shareholder base and lower your cost of capital, transparency isn't a burden—it’s your best recruitment tool. Key Takeaways: -The Investor Appetite: Why "less is more" doesn't apply to capital markets. -Attracting Capital: Using disclosure as a competitive advantage to find new investors. -The Transparency Premium: Why the best IR peers aren't waiting for mandates to tell their story. The Pre-Read is Workiva’s flagship podcast for the modern office of the CFO, delivering signal on financial reporting, investor relations, and enterprise transformation. #InvestorRelations #CFO #CapitalMarkets #Transparency #ThePreRead #Workiva #FinanceStrategy » Subscribe to Workiva: https://www.youtube.com/@Workiva Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Accounting, finance, sustainability, risk and audit teams from more than 6,600 organizations, including over 85% of Fortune 1,000 companies rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered collaborative platform. Learn more at workiva.com. Connect with Workiva Online! » Visit Workiva.com: https://www.workiva.com/ » Follow Workiva on LinkedIn: https://www.linkedin.com/company/workiva/ » Follow Workiva on Instagram: https://www.instagram.com/workiva/ » Check out the Workiva podcast, “The Pre-Read”: https://www.workiva.com/podcast/the-pre-read

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