Managing AI isn’t just about adoption—it’s about defending the certainty of your information. As misinformation becomes a top-tier global risk, Ami Badani (CMO at Arm) explains why the office of the CFO and marketing leaders must move away from reactive crisis management.The goal is to propagate accurate narratives upfront using AI as a tool for certainty, rather than waiting for a crisis to strike. Key Takeaways: -Shift from reactive to proactive information strategies. -Use AI tools to verify and validate content before it’s released. -Protect your brand reputation by identifying market signals early. Workforce reimagination is here. Are you a steward of the past or an architect of the future? #WorkforceReimagination #OfficeOfTheCFO #AIStrategy #BrandDefense #Davos2026 #Workiva #Shorts » Subscribe to Workiva: https://www.youtube.com/@Workiva Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Finance, accounting, sustainability, risk and audit teams from more than 6,600 organizations, including over 85% of Fortune 1,000 companies rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered collaborative platform. Learn more at workiva.com. Connect with Workiva Online! » Visit Workiva.com: https://www.workiva.com/ » Follow Workiva on LinkedIn: https://www.linkedin.com/company/workiva/ » Follow Workiva on Instagram: https://www.instagram.com/workiva/ » Check out the Workiva podcast, “The Pre-Read”: https://www.workiva.com/podcast/the-pre-read

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