AI is reshaping how every business reaches its audience — and it’s hitting marketing data hard. Website traffic is down globally, and that shift changes how CFOs and CMOs plan, measure, and invest. In this clip from The Pre-Read by Workiva, we explore why AI-driven disruption in digital performance is more than a marketing issue — it’s a finance strategy issue. The takeaway: CFOs and marketing leaders must model the impact together to protect both pipeline and performance. #FinanceLeadership #AIinBusiness #CFOInsights #DigitalTransformation #MarketingStrategy #DataDrivenLeadership #ThePreRead #Workiva #podcast » Subscribe to Workiva: https://www.youtube.com/@Workiva Workiva Inc. (NYSE: WK) powers transparency, accountability and trust. Finance, accounting, sustainability, risk and audit teams from more than 6,000 organizations worldwide rely on Workiva for their mission critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered, collaborative platform. Learn more at workiva.com. Connect with Workiva Online! » Visit Workiva.com: https://www.workiva.com/ » Follow Workiva on LinkedIn: https://www.linkedin.com/company/workiva/ » Follow Workiva on Instagram: https://www.instagram.com/workiva/ » Check out the Workiva podcast, “The Pre-Read”: https://www.workiva.com/podcast/the-pre-read

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