Is the political noise drowning out your business strategy? There is a massive difference between changing how you talk and changing what you do. Grant Harrison says that while "Green Hushing" is on the rise as companies navigate a loud political climate, it doesn't correlate with "Green Quitting". Behind the scenes, the work hasn't stopped—the communication strategy has simply evolved. Don't mistake a change in "talk" for a retreat in "tactic". Key Takeaways: -Green Hushing defined: Why companies are tuning out the noise by speaking less. -The Quitting Myth: Why internal sustainability mandates are still moving forward. -Signal vs. Noise: How to keep business activity insulated from the political spectrum. The Pre-Read is Workiva’s flagship podcast for the modern office of the CFO, delivering strategic signal on reporting, risk, and enterprise transformation. #ESG #GreenHushing #CFO #Sustainability #ThePreRead #Workiva #BusinessStrategy » Subscribe to Workiva: https://www.youtube.com/@Workiva Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Accounting, finance, sustainability, risk and audit teams from more than 6,600 organizations, including over 85% of Fortune 1,000 companies rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered collaborative platform. Learn more at workiva.com. Connect with Workiva Online! » Visit Workiva.com: https://www.workiva.com/ » Follow Workiva on LinkedIn: https://www.linkedin.com/company/workiva/ » Follow Workiva on Instagram: https://www.instagram.com/workiva/ » Check out the Workiva podcast, “The Pre-Read”: https://www.workiva.com/podcast/the-pre-read

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