Can a brand stay "famous" if it only lives on in our memories? Blockbuster is back in the headlines, but not for a movie revival. It’s embroiled in a high-stakes trademark battle that serves as a massive legal test for every legacy brand. In trademark law, it doesn't matter if people remember you fondly—it only matters if you are still commercially dominant in the present tense. Ivan Moreno (Law360) breaks down why the "fame" argument has to do all the heavy lifting when a video giant takes on a deer feed company.Want the full story on how to value "invisible" assets and legacy brands? Watch the full episode here: [Insert Link to Full Episode]In this episode, we dive into: -The Blockbuster "Zombie" Test: Why legal rights can shrink even if cultural memory doesn't.T -he $81 Trillion Blind Spot: Why 88% of intangible value is missing from the S&P 500 balance sheets. -The Future of Reporting: Why our 21st-century economy is still running on 20th-century systems. The Pre-Read is Workiva’s flagship podcast for the modern office of the CFO, exploring the intersection of finance, sustainability, audit, and risk. #thepreread #Workiva #Blockbuster #TrademarkLaw #CFO #IntangibleAssets #BusinessStrategy #podcastclip » Subscribe to Workiva: https://www.youtube.com/@Workiva Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Accounting, finance, sustainability, risk and audit teams from more than 6,600 organizations, including over 85% of Fortune 1,000 companies rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered collaborative platform. Learn more at workiva.com. Connect with Workiva Online! » Visit Workiva.com: https://www.workiva.com/ » Follow Workiva on LinkedIn: https://www.linkedin.com/company/workiva/ » Follow Workiva on Instagram: https://www.instagram.com/workiva/ » Check out the Workiva podcast, “The Pre-Read”: https://www.workiva.com/podcast/the-pre-read

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