公式動画ピックアップ
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公式動画＆関連する動画 [The Hidden Value of Brand Heritage #CFO #podcast]
Think "Public Domain" means the brand is up for grabs? Think again.
In a world where 1920s icons are entering the public domain, many leaders assume the legal protections have vanished. But as Ivan Moreno (Law360) explains in this clip, there is a massive difference between Copyright and Trademark.
Even though the original 1929 Popeye comic strip has entered the public domain, the trademark rights remain a powerful, "non-self-executing" asset that can still block competitors.
The Executive Takeaway: Brand heritage is a massive asset, but it requires active maintenance, monitoring, and enforcement to stay valuable.
Want to hear the full breakdown of the Blockbuster vs. Deer Feed case and the $81T ghost economy? Watch the full episode.
In this episode, we dive into:
-The Popeye Paradox: How trademarks live on after copyrights expire.
-The Blockbuster "Zombie" Test: Why legal rights can shrink even if cultural memory doesn't.
-The $81 Trillion Blind Spot: Why the most valuable assets in the S&P 500 are missing from the balance sheet.
The Pre-Read is Workiva’s flagship podcast for the modern office of the CFO. We connect the dots between finance, sustainability, audit, and risk.
#thepreread #Workiva #TrademarkLaw #PublicDomain #IPStrategy #officeofthecfo #BusinessLeadership #podcastclips
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Workiva Inc. (NYSE: WK) powers trust, transparency, and accountability. Accounting, finance, sustainability, risk and audit teams from more than 6,600 organizations, including over 85% of Fortune 1,000 companies rely on Workiva for their mission-critical work. We transform how customers connect data, unify processes, and empower teams in a secure, audit-ready, AI-powered collaborative platform. Learn more at workiva.com.
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