When you support 5,500+ sporting teams worldwide — from F1 and the NFL to elite athletes and horse racing — service can't wait. See how @CatapultSports uses #ZendeskAI to scale support globally, resolve issues faster, and grow its capacity without adding headcount. Catapult is a Melbourne-born sports technology company that helps athletes monitor performance and prevent injuries, and gives teams like F1 the data they need in real time. As demand grew across APAC, Europe, the Middle East, and the Americas, Catapult turned to Zendesk to automate tier-one triage, redeploy agents to high-value work, and keep response times fast - all while maintaining an exceptional customer experience. In this case study, Project Director Pablo Rodriguez shares how Catapult built a smarter, AI-powered support operation on Zendesk. 📊 The results: • 41% of resolutions fully automated • 96% CSAT • 5-minute median response time • 17% improvement in response time • 9% volume increase handled with zero additional headcount Read more: https://zdsk.co/4hD2anP Zendesk makes customer and employee service better. We build software to meet customer and employee needs, set your team up for success, and keep your business in sync. 🙌 Trial Zendesk for free: https://zdsk.co/Zendesk2026 🎥 Subscribe to our YouTube channel: https://zdsk.co/ZendeskYouTube Join us on other social media channels: 👉 LinkedIn: https://zdsk.co/ZendeskLinkedIn2026 👉 X: https://zdsk.co/ZendeskX 👉 Facebook: https://zdsk.co/ZendeskFacebook 👉 Reddit: https://zdsk.co/ZendeskReddit 👉 Instagram: https://zdsk.co/ZendeskInstagram 👉 TikTok: https://zdsk.co/ZendeskTikTok #Zendesk #CustomerService #AI #CustomerExperience #CX #AIAgents #SportsTech #CatapultSports

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