Shruti Goradia didn't set out to become a CEO. She just wore earrings that made strangers stop her mid-street, shove money in her hands, and beg her to buy two of whatever she was wearing. So she did the math. Today, Shruti runs Maujh — a self-expression and self-confidence brand anchored in jewelry and Apple Watch bands handcrafted by generational artisans in India. "Maujh" means joy: the joy of living life on your own terms. Her Kundan collection, inspired by Mughal royal aesthetics and adapted for contemporary everyday wear, was co-designed with her community, entirely remotely, over Zoom. In this episode, you'll learn: • Why Shruti says she's in the self-confidence business, not the jewelry business • How she managed a global supply chain with artisans in India during COVID — using Zoom • What gave her the courage to leave a corporate tech career and never look back • How she co-creates with her community before producing a single piece • Her plans to use AI in her next collection to accelerate design decisions This video is part of our Zoomterviews series — intimate conversations with Zoom Solopreneur 50 honorees, filmed entirely on Zoom. Each episode, journalist and entrepreneur Nayeema Raza, host of "Smart Girls, Dumb Questions," sits down with an honoree to unpack the mindset, tools, and grit behind running a thriving solo operation. FAQ: Can jewelry actually give you confidence? According to Shruti, yes, and she's living proof. She credits her earrings with breaking the ice during networking events, which led to compliments, which led to confidence, which eventually led her to start Maujh. 🔗 Find out more about Solopreneur 50 and all 50 honorees: https://www.zoom.com/en/audiences/solopreneurs/ #ZoomSolopreneur50 #Zoomterviews #solopreneurlife #womeninbusiness #jewelrydesign #applewatch #smallbusiness #selfexpression #entrepreneurship

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