In episode 3 of Getting Back to Real Accounting, Senior Director of Quote-to-Cash Rachel Noel dives into how Zuora’s finance organization has transformed into a forward-looking, data-driven team ready to support any go-to-market motion. Discover how Zuora: • Reduced non-GAAP revenue analyses by 70% • Enabled bundled pricing and ramp deals that were once impossible • Leveraged AI to automate contract review and streamline billing • Empowered finance to become a strategic business advisor rather than a blocker • Future-proofed operations for flexible pricing models like usage-based billing Learn what it really means to achieve an end-to-end integrated order-to-cash process, from product catalog setup to revenue recognition and collection—and how that foundation allows teams to innovate faster, respond to market changes, and focus on “real accounting.” 💡 Watch now to see how modern finance teams can embrace AI, drive efficiency, and prepare for the next wave of go-to-market innovation. Timestamps: 0:00 – Introduction 1:00 – New challenges & AI in finance 3:00 – Bundles, ramp deals, and automation 5:00 – Evolving finance as a strategic partner 8:00 – Future-proofing with integrated systems 10:00 – The impact of AI on finance transformation 12:00 – Final reflections ⸻ #Zuora #FinanceTransformation #OrderToCash #AIinFinance #SaaS #DigitalTransformation

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