In episode 19 of Can I Speak To Your {Product} Manager, Blanca Foncillas, Head of Product at Breathwrk, shares with us the power of crowdsourcing product innovation and why it’s important to stay curious. She also shares: - How Breathwrk stepped up to combat the effects on mental health post-COVID. - Her vision of expanding their offerings to B2B. - The effectiveness of innate curiosity and an interest in building a new offer. - Specific use cases for the Breakwrk app. - The catch-22 of gamification And so much more! 00:00 - Intro 00:35 - Ship it or Skip it: All about cats! 05:42 - PM Power Moves: Meet Blanca, Head of Product at Breathwrk 06:40 - Breathwrk is 100% science-backed 08:29 - The vision of founders Addie Conner and Max Gomez 12:48 - How Breathwrk responded to the effects of COVID 13:48 - Moving into B2B: Skunkwork models for the win 19:09 - One of the most insightful use cases for the app 24:16 - What the teams look like across B2C/B2B, plus partnerships 26:29 - How Breathwrk approaches and manages subscribers 33:15 - Crowdsourcing from your engaged community 34:27 - Don’t forget to build for humans 36:49 - Host Takeaways

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