Our 2025 #TechVision survey found that 95% of leaders say a consistent AI personality is critical to brand trust—and 80% worry generic chatbots could erode differentiation. [Video Description: Against a purple background, a “rolodex” of human-like AI agent avatars spins, showing a variety of types. Text on screen reads: “Your AI agent’s personality is the face—and the voice—of your brand.” The rolodex settles briefly on a single avatar, then begins spinning again, revealing even more avatars. Text on screen continues: “Which of these AI chatbots seems most interesting to you?” The rolodex settles on a female avatar wearing a white shirt who greets the user with a speech bubble saying: "How can I help you today?” It then spins to a male avatar wearing a brown shirt who greets the user with a speech bubble saying: “Let me know what you need.” It then spins to a female avatar wearing a bright green shirt who greets the user with a speech bubble saying: “Hey! What’s up? I’m here if you need me.” Red question mark icons begin to “bubble up” from the bottom of the screen. The rolodex begins spinning through its options again, settling on a female avatar wearing a black shirt. Text on screen reads: “Which one would you choose? That’s a question brands must ask as AI agents continue to become more sophisticated—and commonplace.” The rolodex fades into the purple background. Heart-face emojis float across the screen as text continues: “When it reflects your values and vibe, it can spark loyalty and even bring a little joy.” The Accenture “Greater Than” logo appears with the final text: “Find out how in our full report.”]

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