Consumers are handing decisions to AI agents. Brands now need to win both the human and the algorithm to stay relevant. Join Juan Martinez (Senior Editor, Harvard Business Review), Jen Ducarre (Senior Manager, Accenture Research), and Oliver Wright (Senior Managing Director, Accenture) as they discuss how AI agents are reshaping consumer behavior and redefining brand value. Based on Accenture's latest Consumer Pulse Research, the conversation explores what business leaders need to know as AI moves from assisting consumers to making decisions on their behalf. Read the full report: https://accntu.re/4yPbFq5 00:00 - Introduction: How AI agents are changing consumer decisions 01:42 - Why consumers trust AI agents to make decisions 04:09 - What is the delegation dial? 06:41 - What is slowing AI agent adoption? 09:12 - Why China and India are leading agentic commerce 12:04 - How brands can win in the age of AI agents 15:39 - What changes in the AI decision layer? 20:14 - How AI agents reshape value, loyalty, and brands 25:25 - Why product quality and synthetic consumers matter 30:51 - Which industries will see the biggest impact? 32:44 - How businesses should prepare for agentic commerce 36:06 - Why customer centricity becomes more important 38:20 - What does better consumption look like in five years? 41:16 - Who will own the AI agent relationship? 43:40 - What business leaders should do now 48:22 - Closing remarks and key takeaways #AIagents #brandvalue #consumertrends #consumerbehavior

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