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  公式動画&関連する動画 [How BBVA’s digital transformation led to 11M new customers]

Carlos Torres Vila is BBVA's visionary chair, and he’s overseen a 117% growth in new customers in recent years. Carlos speaks with Accenture CEO, Julie Sweet, about the challenges of reinvention. Behind this meteoric rise is a dramatic program of change not for its own sake, but, as Carlos says, "to drive better performance and better client experience." The fact that 65% of the bank's new customers signed up through a digital channel is evidence of its resounding success for reinventing itself for banking in the modern world. To hear more about BBVA's journey and explore Carlos's top tips for CEOs looking to implement change, visit: https://accntu.re/47O9ohH #reinventedwithaccenture #juliesweet #CEO #bbva 00:00 Introduction 00:33 Continuous reinvention 00:46 Milestones of digital transformation 01:04 Challenges of reinventon 01:21 The mobile channel: new performance frontier 01:58 Exponential growth 02:46 Embedding change as a value in itself 03:00 Leadership development/People are essential 03:37 Sustainability and the role of business 04:18 Tips for leaders on reinvention
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