Explore the profound implications of artificial intelligence on shifting consumer behaviors in this compelling panel discussion. As AI seamlessly integrates into everyday life, it's evolving beyond a mere tool to become a personal guide, a trusted advisor, and even a "second self" for many. This fundamental transformation is reshaping purchasing patterns, preferred channels, and decision-making processes, setting new benchmarks for how brands must engage and connect with their audience. Join Oliver Wright, Senior Managing Director – Global Consumer Industries Group Lead; Naveen Manga, Global Chief Information Officer, Marriott International; Jennie Weber, Chief Marketing Officer, Best Buy; and Chris Wright, Head of Nestlé Information Technology & CIO, Nestlé Group, as they delve into how this dynamic shift is elevating consumer expectations and demanding a strategic re-evaluation of brand presence and interaction. Gain critical insights into navigating an increasingly intelligent consumer landscape and positioning your brand for sustained relevance and growth. Learn more about Accenture's presence at CES: https://accntu.re/3NowcOX #CES2026 00:05-00:43 Welcome and session overview: AI's impact on consumer behavior 00:43-01:25 Panelist introductions 01:25-04:06 AI driving consumer behavior change: Stats and context 04:06-07:22 Marriott's AI studio: Transitioning from search to understanding era 07:22-09:58 Best Buy's customer journey: AI accelerating discovery and adoption 09:58-15:51 The evolution of AI agents and their impact on purchasing 15:51-20:25 AI impacting post-purchase experience: Nestlé and Marriott perspectives 20:25-25:13 Enhancing product consumption and relationship beyond purchase 25:13-28:26 Organizing for the AI era: Nestlé's approach to transformation 28:26-30:20 Looking for inspiration: Industries and companies to watch 30:20-30:25 Audience Q&A introduction 30:25-34:02 How do I keep my brand relevant, given that AI might disintermediate the brand? 34:02-35:25 Do you think the element of trust in how you apply AI to the exploration phase is going to be important? 35:25-38:19 How are you tackling B2C versus B2B consumers? 38:19-38:35 Final comments introduction 38:35-42:31 Panelists' closing remarks: Continuous learning and customer focus 42:31-43:00 Session conclusion and refreshments

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