In this episode of the Accenture Research Executive Briefing, Juan Martinez, Senior Editor at Harvard Business Review, is joined by Rajat Agarwal, Senior Managing Director and Global Commerce Practice Lead at Accenture Song; and Joshua Bellin, Thought Leadership Research Lead at Accenture Song. Together, they explore: • The shift to agentic commerce: How AI agents are transforming commerce from search-driven transactions to intent-based experiences. • A new audience for brands: Why businesses must prepare for a future where AI agents influence—and increasingly make—purchasing decisions. • “Choice of agent” vs. “agent of choice”: How companies can win by being discoverable in AI ecosystems while building differentiated agent experiences of their own. Read the full research: https://accntu.re/3RYX8as 0:00:00 - Introduction to agentic commerce 0:00:36 - What is agentic commerce and why it matters now 0:02:29 - How AI agents are changing consumer behavior 0:04:02 - What are horizontal vs vertical agents 0:07:30 - Why agentic commerce is a real transformation 0:12:39 - Research findings and early adoption signals 0:18:40 - How agentic commerce impacts industries 0:23:23 - What strategies companies should consider 0:30:39 - How agents create new demand 0:33:28 - What this means for competition and growth 0:35:23 - Choice of agent vs agent of choice 0:39:38 - How to become agent-ready 0:45:46 - Payments, supply chains, and operations 0:50:08 - Talent and execution requirements 0:54:31 - Growth, margin, and business impact 0:59:34 - Key takeaways for leaders 1:02:26 - Brand, marketing, and future outlook #ExecutiveBriefing #AgenticCommerce

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