Today, the ways customers discover, order and interact with McDonald’s continue to expand, bringing higher expectations for speed, accuracy, personalization and convenience. Delivering on those expectations at McDonald’s scale has become increasingly complex. Chairman and CEO Chris Kempczinski shares what it takes to evolve an iconic brand without losing what customers love about it. With Accenture, McDonald’s is transforming the foundation, systems and ways of working that power it—creating greater visibility, consistency and speed across the organization. The team consolidated core enterprise functions—while standardizing processes and modernizing platforms across more than 60 markets. Insights that once took months to surface will be available within days—and increasingly in near real time—enabling teams to identify trends, anticipate shifts and respond faster. Today, @McDonalds continues to deliver the feel good moments people know and trust. Now, with integrated operations, modernized platforms, and a unified view of the business, McDonald’s will be ready for whatever comes next. Learn more about McDonald’s transformation: https://accntu.re/4gPzjeV Explore more reinvention stories with CEOs: https://accntu.re/4cty1nr 0:00 - Why employee experience matters in hospitality 0:20 - Introduction to Accenture and McDonald’s CEO 0:59 - Why McDonald’s needs to continuously reinvent: Ray Kroc's lesson 1:37 - How data, AI, and platforms enable reinvention 2:31 - McDonald’s need for modernized platforms 3:29 - Why personalization increases restaurant complexity 4:04 - What is “McDonald’s Next” strategy: 4 pieces 4:22 - How future menus will evolve with changing customer tastes 4:37 - How real-time marketing is reshaping customer engagement 4:51 - How restaurant experience must deliver on digital promises 5:09 - Why workforce experience drives customer satisfaction 5:30 - How CEOs lead continuous reinvention and prioritize change 6:43 - Closing thoughts on McDonald’s transformation #ceo #reinventedwithaccenture #juliesweet #McDonalds

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